Video
Visual elements for video.
Towson University’s video brand guidelines are essentials you need to ensure consistency, professionalism and brand recognition across all visual content. These guidelines will help align messaging, tone, visual style and production standards with TU’s identity.
Typography
Primary TU Font: Proxima Nova
How our words look matters on videos, too. Download and use the primary TU font, Proxima Nova, for use in all of your video projects. Proxima Nova is used in most cases on lower-thirds, and when lines of text are needed on-screen.
Secondary TU Font: Kandal
You should also download the secondary TU font, Kandal, for use in your video projects. Kandal is used when a large amount of text is needed on screen. Examples of this can be seen in the text/quote boxes.
Video Asset Examples
Use the Video Brand Guidelines (PDF) for guidance on how to use the video assets listed below.
Video Brand Guidelines (PDF)Lower Thirds
TU College Lockup Sample
TU Text on Screen Sample
TU Text Box Sample
TU Transition Sample
TU Logo Sting
