Â鶹´«Ã½

Audience

Digital signage content must be relevant to the Towson University campus community, including students, faculty, staff and campus visitors. All submissions must support TU-affiliated events, services, announcements or initiatives.

Who Can Submit Digital Signage Content

• TU departments, offices, student organizations and university affiliates are eligible to submit content.
• External vendors or third parties must collaborate with a TU department or office to share content.

Submission Requirements

• Format: Content must be submitted in landscape orientation. Sign dimensions are 1920 x 928 pixels.
• File Type: Submit as a JPEG, PNG, or MP4 (for motion graphics).
• Duration: Videos or animated slides should be no longer than 15 seconds.
• Readability: Use clear, concise text and high-contrast color combinations. Viewers typically have less than 10 seconds to read a slide.
• Font Size: Use large, legible fonts that can be easily read from a distance.
• Branding: Include Towson University branding when applicable. TU logos must adhere to official usage standards.
• Messaging: Clear, concise messaging limited to 25 words or less.
• Time constraints: Must have a clear start and end date.

Content Restrictions

• no advertising for businesses or services not affiliated with TU
• no political, commercial or personal content
• no copyrighted content without appropriate permissions
• no QR codes as the primary call to action; include a short URL when necessary
• digital signs are not for advertising expressive activities
• all events or programming must be in adherence with TU policies

Scheduling and Timing

• Submit content at least 5 business days before the desired start date.
• Standard display period is 1–2 weeks. Extended runs may be approved for campus-wide initiatives.
• Digital sign graphics may be displayed for a maximum of two weeks continuously, after which a two-week hiatus is required. Requests for longer runs must follow this two-weeks on / two-weeks off schedule.
• Monitor locations may vary in audience, so targeting specific buildings or groups should be coordinated with University Marketing and Communications (UMC).

Best Practices

• focus on one main message or call to action
• use bold visuals to capture attention quickly
• minimize text — aim for no more than 25 words per slide
• always include essential details: what, when, where and contact info
• use less text, supplemented by short URLs, memorable web links or QR codes

Submission Process

All content submissions must be approved and scheduled through the University Marketing and Communications office. To submit:

• email your graphic or video file to Digital Media Services at digitalmediaservices AT_TOWSON
• include desired start/end dates, sponsoring department/organization and contact information.

Outdoor Digital Signage

TU has a small number of exterior digital signs, strategically positioned to help promote the university to the neighboring community. Due to the nature of these signs, content is restricted to only university events that are open to the public. All content submissions must be approved and scheduled through the University Marketing and Communications office. To request and schedule graphics for the outdoor digital signage, complete a .

Questions?

Contact Digital Media Services, digitalmediaservices AT_TOWSON for additional guidance or support.